The new book · September 22, 2026
Disrupters at the gate
When Visionaries, Trailblazers, and Two Guys in a Garage Turn the World Upside Down
By Jeffrey I. Cole and Harlan J. Lebo
Ideapress, distributed by Simon & Schuster
Order the bookAbout the book
Every industry that has been upended saw it coming from the wrong direction.
Incumbents watch each other; the threat comes from visionaries, trailblazers and two people in a garage nobody had heard of. Drawing on case studies from BlackBerry's collapse to the digital music revolution to Ozempic's shake-up of pharmaceuticals, Cole traces what the incumbents saw, when they saw it, and why they still acted too late.
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On stage
The signature talk for 2026
Disrupters at the Gate is also Jeffrey's signature keynote, built on the case studies in the book.
See the keynote